Sun Kei Alumna Mok So-fan received the Bronze Award in the Hong Kong International Poster Triennial 2014 (Category: Themati - “Blind Spot”). The award-winning work is called “No More Blind Spot” and is designed to raise awareness on road safety.
Jointly organised by the Leisure and Cultural Services Department and the Hong Kong Designers Association, the Hong Kong International Poster Triennial 2014 aims at documenting new and exciting developments in poster design, while also encouraging international cultural exchange and enriching the museum’s collections.
The competition attracted a grand total of 1,556 works, which represents the diverse creativity of 518 designers, companies and groups hailing from 32 countries or regions and provides a comprehensive overview of the latest global trends in poster design.
No More Blind Spots
Sofan Mok
Hong Kong
2013
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Design Concept
“Traffic accidents occur frequently. This humorous poster is designed to get viewers to consider that, no matter how well prepared we are and how confident we feel about the equipment, the result undoubtedly depends on our attitude to life.”
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